Hi all

The purpose of this site was to put an idea out there and see what happened.

We now have 24 members. That's enough to do something!

Clearly none of us have the time right now to run a distinct megatom "campaign", but that wasn't really the point. We could help build "toolkits" or we could focus on messaging.

So, what we might we be able to achieve with 6 hours of combined effort (15 mins each)?

1) What about using the wonderful Pledgebank to push people we don't know into brilliant i… Continue

The average European creates 10 tonnes of CO2 per annum.

The average American, 20 tonnes.

To avert the dangers of Climate Change, we need to drop our CO2 production to 1 tonne per person.

Problem: What is 1 tonne of CO2? How do you visualise it?

Answer: You don't! You change the metric. 1 tonne = 1 person's annual CO2 production.
1 average person. 1 Tom.

Because it's not about saving tonnes, it's about saving everyone.

For example, a 15 minute shower is 0.1% of a Tom, driving 100 miles in… Continue